The movie Inception is one of my favorites. I don't usually buy DVDs, but for this movie, I bought the special edition BluRay.
If you have never seen it... check it out. They play with the concept of a "dream within a dream... within a dream." Or as I put it, "a story within a story, within a story." A high level idea for sure, but very applicable in the "real world."
You may hear a lot of "gurus" out there talk about sharing "Your Story" to your prospects and clients. They teach how to do it effectively, how to engage audiences, and how to sell using your story. And from what I can see, what is being taught is accurate, however it is also INCOMPLETE.
When we focus only on our story, the relationships we build become lopsided. This is true in business, relationships, and life in general. Your story is only one third of the formula to craft the PERFECT STORY for your business, relationships and life.
There are actually THREE STORIES that MUST be addressed in ANY communion with another person. Want to know what they are? Here you go:
1) YOUR STORY
2) THEIR STORY
3) AND THE STORY YOU BOTH WILL CREATE TOGETHER
People DO NOT transform in simply because of YOUR STORY. They must relate it to THEIR STORY, and then the metamorphosis between BOTH stories becomes something totally brand new for both parties, whether or not you personally know about their transformation.
When we forget that there are two other key components to the PERFECT STORY in business, relationships and life, we cheapen the process and don't allow it to mature to the level it can.
I will be talking about this and much more at my next live event in Colorado happening September 23-25, 2017
Click here: www.SternStormingLIVE.com to get yourself registered for this 3-Day Event where I will be delivering this content and much more. I typically don't teach this to the public, so this is your rare chance to receive it without having to be one of my VIP clients, or group program participants.
Dan Fowler - The Imagination Engineer
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